Contagious: Why Things Catch On" by Jonah Berger

https://jonahberger.com/books/contagious/

"Contagious" unveils the science behind word-of-mouth and social transmission, revealing six principles that make ideas, products, and messages popular. It explains why certain concepts get shared, brands gain traction, and videos go viral. With actionable techniques for crafting shareable content, this book is a must-read for managers, small business owners, and health officials looking to spread their message effectively.

Ogilvy on Advertising" by David Ogilvy

https://www.goodreads.com/book/show/641601.Ogilvy_on_Advertising

A candid and essential guide to advertising from the man Time calls "the most sought-after wizard in the business." With brutal honesty and generous insights, David Ogilvy reveals how to land a job in advertising, choose the right agency for your product, create effective advertising, write compelling copy, and leverage research. He also explores how advertising can benefit charities.

Sapiens: A Brief History of Humankind" by Yuval Noah Harari

https://www.ynharari.com/book/sapiens-2/

Humans dominate the world because they can believe in things that exist solely in their imagination, like gods, states, money, and human rights. Building on this idea, "Sapiens" retells human history from a fresh perspective, explaining that money is the most inclusive system of mutual trust, capitalism the most successful religion, and modern animal agriculture the worst crime in history. Despite our increased power compared to ancient ancestors, we are not much happier.

With profound insights and vivid language, "Sapiens" has gained a cult following among a wide range of readers, from teenagers to university professors, and from animal rights activists to government ministers.