Or How I Juggle Work & Life Without Losing It ;)

I am excited to write my first blog for the Mainframe Networks (MFN) website about a topic quite close to my heart - Mental health brands.

The excitement is not just about how much my marketing strategies have evolved since I started work. It’s also for what it’s taught me about empathy, mindfulness, and juggling life without completely losing it because, let’s face it, working in an agency can often feel like spinning plates on roller skates.

Being the “conductor” of an incredibly talented team, I’ve had my share of mic-drop moments and epic fails. There are days when I’m ticking off tasks like a pro, and other days when it seems like nothing is getting done. But hey, it’s all part of the process! Honestly, it’s been a crazy ride, but one full of valuable lessons that have shaped how I approach marketing, not just in the Mental Health space, but for any brand that aims to connect authentically.

So, without further ado, here’s a mix of personal and professional lessons I’ve picked up from managing mental health brands at MFN and a little life advice thrown in for good measure:

1. Empathy Isn’t Just A Buzzword, It Drives Engagement

The thing about mental health is that it deals with humans at their most vulnerable. The kinds of invisible struggles that are surfacing call upon a sense of empathetic communication that ensures not just being “on-brand” but also being human. Whether you’re crafting social media posts or writing copy for a campaign, pay attention to the tone.

Takeaway: I’ve found that the most effective messages come from a place of compassion. People can feel when you care, and it’s THAT authenticity that builds trust.

2. Destigmatization Is Core

We all know that Mental Health still holds a level of persistent stigma that poses a huge marketing challenge.

Some might argue that conversations around mental health have come a long way (and, I agree), but, if we’re being honest, there’s still a reluctance to accept people who prioritize their mental well-being unconditionally. That’s where the opportunity to change the narrative around embracing human authenticity arises.

Working with brands in this space has taught me how crucial it is to move these conversations towards the ‘normal’ through campaigns that support open dialogue. We’ve since seen how breaking down these taboos builds a sense of community, creating a safe space for people to feel seen and heard.

Takeaway: If you’re working in the mental health space (or any sensitive sector), your job is to be part of the bigger movement to normalize tough conversations. Your audience will appreciate it, and sales will follow naturally.

3. Mental Health Is A Lifelong Journey. So Should Your Marketing Be

Another big lesson I've learned is that care isn’t a one-and-done deal, it’s a lifelong journey. And you guessed it, your marketing strategies should reflect that too!

You’re not just offering a quick fix; you’re offering support for the long haul.

For instance, many campaigns we’ve worked on include educational content, self-care tips, and services that cater to different stages in the mental health journey. This approach keeps people engaged and builds loyalty over time.

Takeaway: Think long-term! Your audience’s needs will evolve, so your brand will need to evolve with them. Position your services as a constant, and you’ll be the go-to source they trust for years.

4. Being Real Goes a Long Way

I used to think I had to present the “perfect” version of myself at work. However, after working in the mental health space, I’ve learned that being authentic and showing a little vulnerability when you can't hide it is powerful and can go a long way in connecting with your team. People connect with what they see of themselves in you, and that applies to your audience too.

I’ve stopped pretending to be something I’m not and embraced a more genuine way of working. Whether it’s with my team or clients, being real has helped me build stronger, more honest relationships.

Takeaway: Don’t feel the need to put up a facade. People connect better with brands (and people) who are real. Let that authenticity shine in your campaigns and interactions.

5. Growth Isn’t Linear And That’s Okay

No two journeys look the same. Brands evolve at their own pace, much like humans. Some campaigns blow up overnight; others need a bit more TLC and a lot of coffee. And I think that’s okay.

Basically what I’m getting at is that growth isn’t a straight line. Sometimes it’s a never-ending spiral, and sometimes it feels like a never-ending zigzag. But whether it’s a small leap or a giant one, it all counts.

6. Change Starts with Awareness

Whether it's your team getting stuck in a creative rut or realizing you’re close to burnout, admitting something’s off feels like gently opening a door we’ve been desperately trying to keep shut. Trust me, I’m right there with you.

But change starts when you acknowledge something isn’t working. Recognizing when you need to switch gears is what keeps things moving and keeps creativity flowing.

Yeah, it might take a little longer for us to get there, it’s a process, but we will, right? Baby steps!

Bonus Lesson: Celebrate the Wins, No Matter How Small

Look, sometimes just getting through the day without dropping the ball feels like a win. And you know what? That’s worth celebrating - with a lil’ happy dance.

In this fast-paced life, it’s easy to forget to pause and appreciate the little victories, be it landing a big client or finally getting that impossible feedback approved. So, take a moment to reflect on how far you’ve come (and maybe treat yourself to something you really like while you’re at it).

That’s all folks! The lessons I’ve learned in my journey working with the mental health space have been a mix of highs and lows, but each one has helped me grow both professionally and personally.

So, whether you’re a fellow marketeer, a creative, or just someone trying to figure it all out, I hope these small yet significant learnings help you in your journey as well.

And, if you haven’t figured it out already, Schitt's Creek is my favourite sitcom! ;)

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